From the Introduction:

Do you want to change the world but feel frustrated by the limited impact you and others have had? Do you feel that despite your best efforts, and indeed successes, you have hit a brick wall? You may have mounted a fierce advocacy campaign, seen your public education campaign go viral, pioneered a social program, mobilized new funds or changed a law, but the status quo has barely budged. Social and economic justice hasn’t increased. Power hasn’t shifted. The old paradigm survives. And the sharp, distinctive edges of your social innovation are in danger of being eroded, isolated or forgotten.


The paradox of short-term success versus long-term impact is the central question this book addresses. Many of us believed that by now we would have absolute poverty under control. Or pollution. Or child abuse. Or deforestation. Or any number of other social and environmental challenges. The solutions certainly exist. They just aren’t widely distributed.

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Al Etmanski is one of those rare individuals: a leader in social innovation, a system transformer and a thoughtful practitioner; someone who can embed his rich experience in ideas and concepts that give wings to our aspirations. Impact will help anyone who longs to make the world a better place take the first step, and the second, and the third. Etmanski is quite simply the best guide we have in that journey of transformation and Impact is his Lonely Planet guidebook to social innovation.
Frances Westley Author, Getting to Maybe
Anyone involved in the heady and confounding business of mending the world will find tremendous practical value in these pages. More importantly, they will be invited to explore the spiritual dimension of their work and embark on the personal journey that is a necessary prelude to inspiring change in the world around us.
Liz Mulholland CEO, Prosper Canada