Stepping Out

Dear Reader,

I’m excited to be back blogging!

For more than 2 years I’ve been immersed in writing a new book, Impact: Six Patterns to Spread Your Social Innovation. (More details very soon!) Writing a book in my case meant sifting through decades of accumulated change-making debris to discover what I truly believe as opposed to what I thought I believed. That meant cutting 50,000 words from the original manuscript. It’s now a trim 40,000 words. It took me 7 drafts to reach that bedrock.

I have also left my full time involvement with Social Innovation Generation (SiG), my home for the last 8 years. I have nothing but respect for that band of wise and wonderful travellers. Especially to Tim Brodhead and Stephen Huddart at McConnell for their bold commitment to making Canada a better place by infusing it with social innovation thinking.

Now I’m stepping into the unknown with my new book. It’s thrilling and a little scary.

In the short term, I return to ‘thinking through blogging’ and promoting the ideas in Impact. This redesigned blog format and website is based on the creativity of Sara Bailey and the design of Lisa Joy Trick, my sidekick in promoting the ideas in my new book.

Beyond that who knows? William Butler Yeats remarked towards the end of his life that humans “can embody the truth but cannot know it.” That’s where I’m headed.


“Now that we can do anything what will we do?”
Bruce Mau, Massive Change designer


“Sometimes you bend, sometimes you stand
Sometimes you turn your back to the wind.”
From Life Is A Highway by Tom Cochrane

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  1. Jay

    Welcome back to the blawg-osphere! Looking forward to reading your submissions and your book.

  2. Ryvr Tupper

    Congrats Al!
    I know your book is going to be fantastic ! I’m excited to follow your blog. Happy stepping out Al!!

    • Al Etmanski

      Thanks Ryvr – if you are in Vancouver on April 27th come down to SFU Woodward’s for storytelling, music and poetry as we launch book

  3. Daryl

    Congrats on the book Al – and the life changes you have made! I look forward to reading the book and learning from your insights.

    • Al Etmanski

      thanks Daryl – trying to find a way to be helpful w/o getting in the way!

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